Seoul – South Korea Completed: 2009 General Contractor: Hyundai Development Company – Seoul – South Korea This type of building, very poular in South Korea, is part of a careful marketing strategy and customer service, which was adopted by large companies that build exstensive residential complexes. The temporary building, sited next to the [...]

Busan – South Korea Completed: 2009 General contractor: Kesson International – Seoul – Souht Korea The project involved the interior design of the lobby of the largest Shinsegae shopping center in South Korea. For another Shinsegae Department Store in Seoul different interior solutions were designed for the products display in the escalators landing [...]

Seoul – South Korea Completed: 2007 General Contractor: Kesson International – Seoul – South Korea The project for this apparel store that covers an area of about 75 sq.mt. within the Department Store "Shinsegae Main" in Seoul, proposes a highly recognizable image combining a neat distribution with a careful display of the products. [...]

Seoul – Souht Korea Completed: 2007 General Contractor: Kesson International – Seoul – Souht Korea The project involved the complete redesign of the common spaces and the vertical distribution of a shopping mall in Seoul. Particular attention was paid to the design and material selection for staircases that become simultaneously the scenic element [...]

Milan - Italy Design: 2003 with Morten Christensen and Guido Camandona The new Cerruti 1881 stores design concept identified two format design solutions. The first, while presenting a new image, maintains and incorporates some elements of already existing stores ( flooring, windows ...). The second adopts a more radical image definition. Both proposals [...]

Scandiano (Re) – Italy Completed: 2002 with: Freyrie & Pestalozza Architetti associated – Milano – Italia Furnishing: Cassina S.p.A. Contract – Meda (Mi) – Italia The design of the new corporate image for stores and corners of ‘Elekta’, a brand of Maska group, followed criteria that ensured a clearly recognizable identity of the [...]

Completed: 2000 - 2003 with: Freyrie & Pestalozza Architetti associated – Milan – Italy Having developed an innovative and appealing image of the stores for Frette, the manufacturer of fine and luxury linens, other stores were built in Italy and worldwide. Here some examples are showed. FRETTE BEVERLY HILLS FRETTE SAN FRANCISCO FRETTE [...]

Seoul – South Korea Completed: 2004 with Freyrie & Pestalozza Architetti associated – Milan - Italy General Contractor: Kesson International – Seoul – South Korea The project of this designer multi-store sited in the fashion district downtown Seoul was developed on four levels with a total surface area of approx. 2,350. In addition [...]