CERRUTI 1881 DESIGN CONCEPT

Milan – Italy
Design: 2003
with Morten Christensen and Guido Camandona

The new Cerruti 1881 stores design concept identified two format design solutions.
The first, while presenting a new image, maintains and incorporates some elements of already existing stores ( flooring, windows …). The second adopts a more radical image definition.
Both proposals include identifiable elements of the format relative to the functional and distributional aspects and the lines of clothing visual identification.