ELEKTA CONCEPT STORE

Scandiano (Re) – Italy
Completed: 2002
with: Freyrie & Pestalozza Architetti associated – Milano – Italia
Furnishing: Cassina S.p.A. Contract – Meda (Mi) – Italia

The design of the new corporate image for stores and corners of ‘Elekta’, a brand of Maska group, followed criteria that ensured a clearly recognizable identity of the store and its easy adaptation to different locations, through a system of high flexible furnishing elements.
The interior and lighting design and the choice of materials contribute to enhance the products display, creating a dynamic space suitable for a line of clothing for grown-up female customers as well.