Frette Rome and Cortina D'Ampezzo

The project for the Frette store in Rome, Piazza di Spagna, pursued a delicate balance between the ancient building rooms and the corporate image of the stores. The use of materials and furnishing of the local culture and tradition - adopted also for the Cortina store - attributes an unique identity to the retail space, excluding a dominating “language” completely detached from the context, which is typical of the chain stores.