Elekta concept store
Scandiano (RE) – Italy
Completed: 2002, with Freyrie & Pestalozza Architetti associati – Milan – Italy
Furniture: Cassina S.p.A. Contract – Meda (Mi) – Italy
The project for the new coordinated image of the “Elekta” stores and corners, a clothing Brand of the Maska group, followed criteria that guarantee a clear recognizability of the point of sale and its easy adaptability to different locations, through a very flexible system of furnishing components. The design of the furnishings, the choice of materials, and the lighting design contribute to highlighting the product, creating a dynamic space but, at the same time, suitable for presenting a clothing line aimed at a more mature female clientele.