Boon the shop flagship store

The project of this multi-brand commercial building realized in the “fashion” district in the center of Seoul is developed on four floors with a total surface area of approximately 2,350 square meters. In addition to the sales spaces for “Lady’s Fashion Brands”, offices and services, on the ground floor there is a café and a space for exhibitions and cultural events. The building appears from the street as a single volume of white marble with a travertine base, interrupted by a glass wall and two high “metal blades” that support the roof of the full-height central space. The internal environments overlook the central “void”, surrounded by a continuous gallery and stairs. All furnishings were custom-designed and are characterized by the use of etched brass sheets, wood paneling, leather, and natural fabrics.