Completed: 2002
with Freyrie & Pestalozza Architetti associated – Milan – Italy
Furnishing: Cassina S.p.A. Contract – Meda (Mi) – Italy

The project for the Frette store in Rome, Piazza di Spagna, pursued a delicate balance between the ancient building rooms and the corporate image of the stores.
The use of materials and furnishing of the local culture and tradition – adopted also for the Cortina store – attributes an unique identity to the retail space, excluding a dominating “language” completely detached from the context, which is typical of the chain stores.